These days there are many big brands that cater to sports, fitness and recreation enthusiasts. Nike catapulted to number one when they hired basketball legend Michael Jordan to endorse for them because at the height of that advertising campaign everyone indeed wanted to be like Mike. They continued their reign and reinforced their being number one when they chose golf s amazing newest star then Tiger Woods as another endorser.

Adidas is also another leading brand whose latest campaign celebrate originality showcased their collaborations some of the best designers in the world. These brands not only battle in coming up with innovative products, getting the more popular image model or launching award winning advertising campaigns but they even have

their presence felt in the movie industry.

In 2000, the movie What Women Want starring Mel Gibson and Helen Hunt was a big hit. The story is about an advertising executive who one day woke up being able to read women s minds. True, the actors and the plot make for a good movie but Nike gained so much from this movie.

There is no better way to present a new way of thinking in terms of women s shoes that are great in all areas- sports, fitness and recreation. The movie explained the whole process that Nike had to go through to come up with one product. Just in case you are wondering, the Nike ad representatives in the

movie were not actors they were really from Nike and that now Nike has an entire line for women simply called Nike Women.

Adidas, on the other hand, had Goal. Goal is the success story of this small town boy who made it big in the soccerlandia. While more subtle than Nike, the movie stressed that Adidas is number one in football. Nike can claim their throne in the world of basketball but soccer or football will always have Adidas as its number one shoes.

Sports equipments are more easygoing on their Ads, not much brouhaha, it is simply all about the quality of the equipment. Players sporting them are almost usually number one in their fields but they are

not required to be as marketable as their apparel endorsers counterpart. The point being the best players in their respective fields uses us so if you decide to use as then you can end up number one as well. They are more scientific in their approach owing to details more than just the overall impact.

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